The Equalizer

From day one, Jess Kimura has been an equalizing force in snowboarding. She is genuine and true to her heart. Always polite but professionally unapologetic, her gritty and dedicated approach to snowboarding has been less about walking through doors and more about kicking them down. Following the release of her first video part, she was nominated for all three major industry awards available to women at the time. That same year, she became the first girl in snowboarding’s history to be nominated for Rookie of the Year and Standout Performance of the Year in traditionally male categories. As her snowboarding progressed from the streets into the backcountry, she continued to crush the restrictions and assumptions that the industry had placed on female riders.

Her film project, The Uninvited proves that everything is possible when you give a talented group of girls the right tools and a chance to shine.From the streets to the resort, to the backcountry and beyond, Jess’s dedication and versatility has pushed us here at CAPiTA to create the best women’s boards available.

For the evolution of her model, she wanted a high-performance weapon of choice for all-mountain destroyers that also happen to be female, so we delivered.

“This board is for the girl who wants to ride everything, and ride it well. The girl who doesn’t want to be pigeon-holed into being ONE type of rider. This is for the new breed; the ones who see themselves full of empowerment and possibilities. This is for the next generation—The Equalizers.”—Jess Kimura